This guide covers the key terms you’ll come across while using Scripe — whether you’re just getting started or already building your personal brand.

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Core Concepts

Personal Brand: The LinkedIn profile you’re creating content for — whether it’s your own or a client’s. Learn more here → Personal Workspace: A single-user space in Scripe where you can manage one personal brand. Learn more here → Team Workspace: A collaborative space in Scripe where you can manage multiple personal brands together. Learn more here → Content Strategy: Your custom setup in Scripe that defines your goals, audience, and posting frequency. Learn more here → Content Pillars: The core themes your content will revolve around — think of them as your content categories. Learn more here → Content Formats: The types of posts you want to create, like carousels, thought leadership, or personal stories. Learn more here → Scriping: The act of turning your ideas, interviews, or long-form content into scroll-stopping LinkedIn posts using Scripe. Now that you’re using Scripe — congrats, you’re officially a Scriper!