Scripe gives you a clear structure with 4 strategic content pillars and dozens of proven post formats to help you show up consistently, stay on-brand, and hit your goals.

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The 4 Content Pillars

Content pillars are the backbone of your content strategy. They’re the key categories that shape every post you create in Scripe. These pillars act as your guiding themes, keeping your content consistent, focused, and true to your brand. They’re like your cheat sheet for showing off your values, expertise, and personality in a way that connects with your audience. Let’s break them down:
  1. Personal – Build connection and credibility by sharing your story.
  2. Educational – Provide actionable value and establish authority.
  3. Promotional – Show what you offer and drive results.
  4. Organizational – Share your company’s wins, culture, and mission.
Each pillar contains defined post formats that align with specific goals, like boosting visibility, generating leads, or sparking conversations. Home 3 Jp

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Post Formats Breakdown

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Career Before & After

Goal: Highlight professional evolution
Use when: You’re reflecting on how far you’ve come
Results: Build trust, Demonstrate credibility, Showcase growth

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Day-in-the-Life

Goal: Show the human side of your work
Use when: You want to give a raw peek into your routine
Results: Build connection, Show work ethic, Normalize the unglamorous

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Event Experience

Goal: Share insights from panels, conferences, or networking events
Use when: You attended something valuable and want to share takeaways
Results: Position as active participant, Expand network, Add value

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Mindset & Motivation

Goal: Inspire & guide with personal principles
Use when: You have a belief or shift worth sharing
Results: Boost reshares, Attract like-minded people, Clarify values

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Personal Hot Take

Goal: Share strong opinions to stand out
Use when: You want to spark reactions or show where you stand
Results: Start debate, Differentiate your voice, Build bold authority

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Personal Milestones

Goal: Celebrate major wins
Use when: You hit a career milestone or life achievement
Results: Show social proof, Increase visibility, Boost credibility

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Vulnerable Moments

Goal: Build deep human connection
Use when: You’re ready to share something real and raw
Results: Humanize your brand, Drive comments, Encourage relatability

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How Scripe uses the Post Formats

  • Scripe suggests strategic post formats directly on your calendar, based on your goals, so you stay consistent and intentional month after month.
  • As you draft new posts, Scripe automatically detects the post format you’re using, helping you stick to your strategy and easily move posts around to maintain content balance.
  • Every week, Scripe generates ready-to-use post drafts — aligned with your selected post formats in your content strategy. You’ll find them waiting on your dashboard.
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